Getting to know Google Analytics
A helpful instruction guide from CC Communications

Google Analytics helps you track your website traffic and learn more about your website visitors.

This basic instruction guide will help you learn more about the main features of Google Analytics and point you in the right direction to obtain additional user-friendly support resources directly from Google.

When using Google Analytics, you can access and search Google Analytics Help anytime simply by clicking the Help link, most often located in the top right area of your page.
This link provides well-organized access to the Google library of valuable feedback on key topics, articles, user discussions and more.

Here are a few helpful hints to help you get to know Google Analytics:

1. Account Access

• Navigate to http://www.google.com/analytics/
• Click Access Analytics
• Enter the email address and password for your Google account
• You are delivered to the Overview page for your website
• Click View report
• You are delivered to your Dashboard to select and view reports

2.  Viewing Reports

• Your Dashboard provides access to top level analytics
• This includes Visits, Pageviews, Pages/Visit and more
• The date range is controlled by the dropdown menu in the upper right
• You can also get details for Visitors, Traffic Sources, Content and Goals
• To drill down in one of these areas, click the desired report in the upper left
• You are then delivered to the Overview for that level of reporting
• The Overview contains most reporting data, but more detail is available
• Click any of the sub-reports under Overview to continue with more detail
• Please note that Goals must be set to use the Goals reporting feature
• For more help on reporting, visit Reporting Basics for Google Analytics

3. Exporting Reports

• Reports will print from your browser window
• Formatting is better if you export reports
• Locate the Export button in the upper left corner of your report
• Click the Export button to display the various file formats for export
• PDF is a commonly used format, but XML, CSV and TSV are also available
• Click the PDF link to export a copy of your report as a PDF document
• You can then open the PDF report or save it directly to your computer
• You will need Adobe Reader to open and save PDF documents
• Adobe Reader is available at http://www.adobe.com/products/reader/
• The PDF report resembles the Web page version from Google Analytics

4. Emailing Reports

• You can also email copies of reports to yourself or other team members
• The Email button is located right next to the Export button in the top left
• Clicking the Email button offers options such as Send Now and Schedule
• To Send Now, enter the desired addresses, subject, message and format
• Emailing reports requires Word Verification for authentication purposes
• Once completed, click Send to email the report to the requested addresses
• If "Send to me" is checked, a copy will be sent to your Gmail address
• Enter alternate addresses in the "Send to others" box
• You can schedule daily, weekly, monthly or quarterly emails for reports
• Click the Schedule tab, enter your information and pick a desired interval
• To terminate scheduled emails, click Settings/Email in the left sidebar
• Manage Scheduled Emails will display with a trash icon on the far right
• Click the trash icon and confirm you wish to delete the scheduled email
  

5. Adding Google Analytics tracking code to your website

• Google Analytics only tracks pages with Google Analytics tracking code
• When you add pages to your website, be sure they contain tracking code
• CC Communications can help you apply tracking code if needed
• You can add the code yourself using your content management tool
• To access and apply tracking code, see Google Analytics Installation Guide

6. Linking Google Analytics and Google AdWords

• If you have a Google AdWords account, you can link it to Google Analytics
• This allows you to see Google AdWords tracking data in Google Analytics
• For more help in this area, see Linking Analytics to AdWords

7. Taking advantage of other Google Account Services

• Google offers many additional services you might want to consider
• CC Communications has conveniently bundled these services as follows:

• Google Business Account Registration
• Google Business Identity Claim (if available)
• Google Local Business Center Registration
• Google XML Site Map
• Google Maps API Key Set Up
• Google Map with Driving Directions
• Google Webmaster Account

• These services can be helpful with website organization and visibility
• Just ask for a Google Account Services package
• Your CC Communications Account Manager can provide an estimate
• You are also welcome to use our convenient contact form at Contact Us