Now that your web presence has been re-created or created, it's time to seriously consider how your website will be marketed to help you achieve and exceed goals for your website activity. This is where Search Engine Marketing can transform your company website into a lead generating powerhouse.
Search Engine Marketing (SEM) is the process of marketing your website to increase web traffic, placement, and ultimately, lead generation. One of the main outlets to market your business is through SEO (Search Engine Optimization), where our team works to help your website rise in the search engine rankings given relevant keyword terms surrounding your business by implementing tactics such as On-Page SEO updates, citations, and link building.
Another main outlet of SEM that our marketing team executes especially well is Pay-Per-Click Advertising management. Few advertising sources can boast a higher ROI or placement opportunity than Pay-Per-Click Advertising (PPC) and the benefits of PPC are significant and plentiful. Not only will your ad and website be listed on the top of your favorite search engines and provide your website with instant qualified leads, you have the ability to ‘speak’ directly to your target client base by means of geo-targeting, from an exact neighborhood to the far reaches of the country.
CC Communications provides you with customized monthly reporting so you know exactly how your advertising dollars are spent and how each lead and conversion impacts your bottom-line. Interested in learning more or seeking information about how our Search Engine Marketing options can boost your business? Contact Us or email Marketing@CCCom.com.
** Please note that a PPC campaign is best used in-sync with an SEO campaign, as engaging in PPC advertising does not aid your organic SEO efforts. Google is very cognizant to keep each platform separate and non-reflective of one another. CC Communications recommends simultaneously engaging in both platforms to solidify a strong and progressive online marketing presence.
Client Testimonial on SEO and PPC Management
I was solicited today by another SEO company. Once they started going through our site, our SEO/PPC plan, our search results, etc., he flat-out said, 'I don’t say this often, but you don’t need our services. You’ve obviously found a very good SEO company. You’re very fortunate.'