Search Engine Marketing... Are you Being Found?
Your Business Can Capture Unlimited Attention!
With the surge of buzz words being tossed around in the online marketing community, it's sometimes hard to keep up and decipher what everything means. We at CC Communications aim to make understanding and embracing online marketing trends and methods as straightforward as possible for our clients.With that being said, we'd like to define one of the most pronounced terms you may have recently encountered, SEM (Search Engine Marketing), in hopes of clarifying the mystery and to alert you of ever-growing and evolving opportunities to cohesively market your business.
Think of SEM as the overarching term to market your business through or via the search engines. Though the exact definition is known to vary considerably in the industry and by experts, SEM includes SEO (Search Engine Optimization), Search Advertising, such as PPC (Pay-Per-Click Advertising), sponsored listings, and the like. Essentially, any and all of the activities that your business places into action that affects where and how your business is represented in the search engines.
To take our definitions a step further, let's quickly discuss SEO and PPC, which are 2 of the most popular Search Engine Marketing services that we offer.
SEO (Search Engine Optimization) is a topic we covered in an email update a few weeks back and is the process of optimizing the structure and content of your website, paired with external factors, such as link building and directory listings, to help your website climb to the top of search engines and give your business maximum exposure. The closer your website is to the top of the search engines, given a relevant search term of your business, the closer you are to achieving optimization nirvana.
Bottom-Line: SEO is 'free', meaning search engines do not take payments for your rankings. However,there is a significant time investment to get the nuts and bolts of your SEO campaign aligned to positively affect your business.
PPC (Pay-Per-Click Advertising) is an advertising source that puts your message and website directly in front of those who are searching for keywords and search terms that are in sync with your business. As the name suggests,your business is only charged when a searcher deliberately clicks on your ad and are brought to your website or landing page.
Bottom-Line: Based on the market price or a fixed price that you set, PPC allows you instant advertising at the top of the search engines in designated areas alongside and above the top search results, as outlined below.
Please keep in mind that PPC and SEO are completely removed from one another. Engaging in one campaign has no bearing on the other. Search Advertising, including PPC Advertising, allows your business to rise to the top of your favorite search engine immediately, but only in an advertising capacity. To organically rise to the top of the search engines, an ongoing commitment to organic SEO promotion activities is equally critical to maintain your organization's search engine performance over time.
What's Best for Your Business? CC Communications Special Offer
As an email news and information subscriber, CC Communications would like to offer your business a complimentary 15 minute initial consulting session to help you improve your SEM strategy OR abasic SEO analysis of your website's effectiveness.
Call 704-761-4676 and select extension "1" or email Marketing@CCCom.com to schedule your free SEM or SEO service.
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